Day 13.

Hello guys, I'll be sharing again for today. Today's post will be mainly about my new idea for MOIP1 and some of my thinking process, together with some of my personal comments about the presentations I have seen these few days.

For the past few days we have been looking at presentations that defined different ideas; some of them were vague, and some were lost in the midst of technical aspects, some were but big and ambitious dreams (*talking about myself), while some has lost its track on its original target audience. And most of these presentation had one common objective in mind; "To promote MOI". Seems like all of us is doing fine, but on the contrary, that might spark a marking crisis; with the fact that videos produced would be vague in expressing the core message behind the story and most videos would end up being similar to each other; which meant that the marks would have been roughly the same.

I guess by exemplifying the scenario of watching videos produced by the year two seniors, it would have sucessfully conveyed a particular message that I was try to express above. And I have a feeling that we might be gearing in the direction the year two seniors once was heading and there is no need to be discreet about it, because at the end of the day, I believe, when it is time for presentation in front of the lecturers; and if all of us are going to answer their question of "What is the message of your video?" with "Promoting MOI", they are just going to faint badly. Let's refine the question of "What is the message of your video?" into "What is the unique message that your video wishes to express about MOI?" (Unique here is defined as something that you want to bring out especially). Logically speaking, there are many things in MOI that are worth promoting about; but what exactly are you trying to promote? If you are going to order a plate of rojak because you think that it consists of all tastes; then you are going to fail and look exactly how a rojak resembles.

And, I believe by now all of us would have realised how the masses in MOI were aimming for a 7-9mins of full length video rather than a full animation or a video accompanied by animation. Hence it is going to be competitive.

I don't know what you guys think about how to go about doing the video up; but here's what I want to share. A theory that would make things much easier. The formula goes like this;

-Set a message as the foundation. Be it "The beauty of MOI" or whatever, choose it wisely; as at the end of the day, this is where your video and your story is build upon.

-Create the story according to your message. Ensures that the story is a medium that enables the surfacing of your message clearly; if it does not, don't even think about using that storyline because its going to fail badly.

*If you can actually pass this two points; generally you shouldn't have much problems creating a good video. Although the next thing to consider would be how with the help of a particular style, it actually refines and beautifies your video; bringing out the message in its most crystal clear form to the audience. (I am not very sure about the style thingy, still trying to sort out though).

Here's my idea for MOIP1;

The idea is about how you can create a set of advertisements that are finally combined to reveal the different facets of MOI that are worth promoting about; and each of them were accompanied by cheeky taglines and catchy short storylines to capture the attention and to entertain the audiences. And of course; as Alphie was telling me how it is like a compendium of advertisements. But I had in mind wondering that perhaps the audiences might prefer a set of short and interesting advertisements rather than a long-winded video that only wishes to express one single message? Hmm, that would have to be proven to the client/lecturers through the studies of surveys and interviews I guess. But this is an unconventional way; and in fact Boonchong and Kenny, together with me, were eagerly anticipating how this idea would really turn out to be.

An in depth detail to the content of the video that we are making;

(Sample) 1. The story tells of how a student encounters an event about how he wanted to have a huge fart in a room full of other students engaging in works while he was doing up his final production for a video. And just as he was struggling inside himself; he heard the magnificent sound produced faintly by the brushing of leaves; and ahead of him was an enthralling vision of lush green lands covered richly with short beautiful trees. And he thought he has and is alone in this quiet garden, and so he released the gas in his stomach; a long, huge one that is so deep that it would have utterly disgusted himself if not for the heavenly garden he was in. But no sooner, the music faded and he found himself amidst the room full of students in distress of the need to grasp for clean air, while the others had fought hard with the now diffused methane gas by pinching their noses while giving the protagonist a ridiculous look. This is when the tagline "In MOI, you can release it anywhere, any time." appears.

Well the aim of the advertisement is to promote MOI, and specifically in a delusional way of telling the audience how in MOI, you will be able to create beautiful scenes and audio sounds that even yourself can be amazed and be fully captured by it. It is the truth that is in MOI, but the message was not put plainly across to the audience; while leaving the audience some room to ponder about the message behind the idea and at the same time, giving them a sense of entertainment.

Of course the video would not have started and ended just with advertisements. Things such as an Introduction, or an ending would be necessary to package the set of advertisements properly into seemingly like a one final product. And if need be, an illustration of the set of advertisements or the repackaging of the advertisements in to a story would do good.

I am currently watching lots of Superbowl advertisements though; just to get a feel of how those advertisements were like. But I guess what I really have to consider would be the "Context" and the variable tastes of advertisements that would entertain the audiences. That should be all for today, thanks for being in the post with me; enjoy.

Haowei

Quote of the day: "In much wisdom is much grief; and he that increaseth knowledge increaseth sorrow. " - Unknown.